1
Adidas - Crystal Pack
I was extremely excited when Adidas asked us to be part of this project. It was essential to create a series of signature images to introduce Messi’s new limited edition Crystal boots. The imagery needed to live up to the commemoration of his achievement and be in line with the video piece created by Iris-Worldwide. After designing the poses, we then handpicked the perfect team to make our vision a reality. Me and my team also took care of the post-production and delivery of the final media toolkit, which allowed us to have complete control of the final media.
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I was extremely excited when Adidas asked us to be part of this project. It was essential to create a series of signature images to introduce Messi’s new limited edition Crystal boots. The imagery needed to live up to the commemoration of his achievement and be in line with the video piece created by Iris-Worldwide. After designing the poses, we then handpicked the perfect team to make our vision a reality. Me and my team also took care of the post-production and delivery of the final media toolkit, which allowed us to have complete control of the final media.
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peaq - a blockchain network in one image
Before we start it may be valuable to quickly explain what peaq is. At its core, peaq is a blockchain network specifically designed for powering Internet of Things (IoT)-oriented projects and decentralized applications.
The project needed a new core visual and, as you can imagine, this is indeed quite an abstract and tech-heavy concept that’s hard to translate into the visual language.
With a more traditional brand, this would be the time to do a variety of well-tried good practices but in the Web3 space everything is different.
After a long exploration here is what this visual elements represent to us:
1. The embodiment of the concept of the highest point (not just one literal representation, like a mountain peak).
2. An abstract representation of the idea of the peak, for a network which is abstract in nature.
3. A testament to a unifying truth - we are all waves. There are obvious waves in nature, like the sea, but zoom out and you'll notice that everything is made of waves. Even mountains. Even people. And every wave has a peak.
4. An expression of a journey - the movement, the feeling and the idea of a journey. A reminder that it's not about reaching one specific peak. There is no point where the Economy of Things is created, no point where the mission is accomplished. It's a journey made of peaks and valleys. Celebrate the peaks, learn from the troughs, enjoy the journey.
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Before we start it may be valuable to quickly explain what peaq is. At its core, peaq is a blockchain network specifically designed for powering Internet of Things (IoT)-oriented projects and decentralized applications.
The project needed a new core visual and, as you can imagine, this is indeed quite an abstract and tech-heavy concept that’s hard to translate into the visual language.
With a more traditional brand, this would be the time to do a variety of well-tried good practices but in the Web3 space everything is different.
After a long exploration here is what this visual elements represent to us:
1. The embodiment of the concept of the highest point (not just one literal representation, like a mountain peak).
2. An abstract representation of the idea of the peak, for a network which is abstract in nature.
3. A testament to a unifying truth - we are all waves. There are obvious waves in nature, like the sea, but zoom out and you'll notice that everything is made of waves. Even mountains. Even people. And every wave has a peak.
4. An expression of a journey - the movement, the feeling and the idea of a journey. A reminder that it's not about reaching one specific peak. There is no point where the Economy of Things is created, no point where the mission is accomplished. It's a journey made of peaks and valleys. Celebrate the peaks, learn from the troughs, enjoy the journey.
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2
Adidas - Mutator Uniforia
For SS20 Adidas launched their latest Mutator and Uniforia packs. The Adidas Football team asked me and the team to create the concept for their digital channels. The first inspiration came with the colourful palette of the new boots and we decided to highlight this feature by making it the centrepiece of the imagery. Our goal was to produce a series of images that would create visual consistency and highlight the details of the new boots and the players who wear them.
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For SS20 Adidas launched their latest Mutator and Uniforia packs. The Adidas Football team asked me and the team to create the concept for their digital channels. The first inspiration came with the colourful palette of the new boots and we decided to highlight this feature by making it the centrepiece of the imagery. Our goal was to produce a series of images that would create visual consistency and highlight the details of the new boots and the players who wear them.
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3
krest
krest is peaq's canary network launched on Kusama. krest enables developers to test their decentralized applications on a network designed for trying (and breaking) things. The initial idea when working on krest’s brand was to create a connection to peaq, and we decided to do so by picking complementary colors. From there, we focused a lot on the idea of "live fast and die young." The network needed to feel powerful and, at the same time, transmit the idea that you can test quickly, potentially fail, and then get back to testing again. Therefore, we focused on the natural element of fire.
For krest I worked on the branding, social media visuals concepts, the website and a deck template.
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krest is peaq's canary network launched on Kusama. krest enables developers to test their decentralized applications on a network designed for trying (and breaking) things. The initial idea when working on krest’s brand was to create a connection to peaq, and we decided to do so by picking complementary colors. From there, we focused a lot on the idea of "live fast and die young." The network needed to feel powerful and, at the same time, transmit the idea that you can test quickly, potentially fail, and then get back to testing again. Therefore, we focused on the natural element of fire.
For krest I worked on the branding, social media visuals concepts, the website and a deck template.
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4
Adidas - Predator pack
The Adidas Football team commissioned us to come up with new ways to elevate their footwear releases, creating a series of visuals that could live on the digital channels of Adidas, the players and editorial publications. We designed poses for each player and visual guidelines for the photographers who were to shoot these images to achieve a consistent outcome. We took care of the concept, post-production and delivery of the final media Toolkit.
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The Adidas Football team commissioned us to come up with new ways to elevate their footwear releases, creating a series of visuals that could live on the digital channels of Adidas, the players and editorial publications. We designed poses for each player and visual guidelines for the photographers who were to shoot these images to achieve a consistent outcome. We took care of the concept, post-production and delivery of the final media Toolkit.
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